Starbucks Changes the Game in Customer Retention
Do you remember this fascinating news? In 2006, Starbucks won a legal battle against a Chinese coffee shop chain, Shanghai Xingbake Cafe for trademark infringement. Xingbake means Starbucks in Chinese. What does winning mean for an American brand in Beijing? Yes, a golden nod from Beijing, isn’t it? That Starbucks coffee is a welcome change…