Since the early days of the World Wide Web, web design has undergone a remarkable evolution, driven by technological advancements and changing user preferences. Back then, very few companies were capable of providing web development services to SMEs and there were hardly a market for it in the early 90’s. In the Philippines, website development services started to be proposed around 1995 by a handful of players in the industry.
Initially, websites were text-heavy and were created using HTML tags. Can you imagine how far one can go using HTML tags? Then eventually there was HTML content with CSS design. In 2004, Web 2.0 was born and made data readable and writable. Interactivity became possible. The interface allowed some flexibility in branding in terms of typography and colors. The rise of mobile phones also introduced UI and UX designs for touch-based features.
Suddenly, we have mobile apps and website designs became sleek and beautiful. With the rise of digital marketing and the increasing importance of visual content, the look and feel of websites transformed significantly. It was an important challenging phase in the evolution of website development.
AI technology’s emergence has further revolutionized how marketers use visuals on their websites. AI-powered software can analyze user behavior and preferences, allowing marketers to create personalized visual experiences that resonate with their target audience. This has led to a shift towards more visually appealing and interactive web designs that enhance user engagement and drive conversions.
In digital marketing campaigns, visual content such as infographics has become a powerful tool for conveying complex information in a digestible and engaging format. Infographics combine text, images, and data visualizations to communicate ideas effectively, thus making it one of the most popular ways to capture audience attention and drive brand awareness.
Overall, the evolution of web design has been marked by a greater emphasis on visual elements including motion graphics and videos.
Today, the digital space uses AI-powered tools to generate dynamic graphics, optimize images for different platforms, and even provide insights on the most effective visual elements to include in marketing campaigns. On the back end, they can now be automatically created and produced in minutes by advancements in AI technology. These recent developments not only save time and resources for marketers but also ensure that the level of user experience is top and foremost.
Top AI website builders for 2024:
– Wix ADI is the best choice for not tech-savvy users.
– Jimdo is a free AI website builder with budget-friendly upgrades.
– CodeWP AI powered WordPress for intricate WordPress sites.
– Framer showcases the future direction of AI website builders.
I strongly believe that most people will need to do some customization themselves to launch a professional website. That’s why I recommend choosing an AI website builder that is still supported by a non-AI builder, giving the users the benefits of both worlds.
