Digital Marketing
Why Pay OpenAI after we buy AI Products from Internet Marketers
This is an exciting time for all humans, unless living under a rock. Even if one decides not to participate in society, he is still benefiting from some form of artificial intelligence simply by using a smartphone and its apps. The Internet Marketing industry is currently utilizing AI technology in various ways such as newsletter…
Power of Infographics: Data-driven Storytelling
The digital world is a machine of content creation. The idea of evergreen content does not exist anymore. It needs to be fresh and beautiful, so marketers are always on their toes to capture the audience’s attention with information presented in a concise, digestible format. According to Venngage’s 2023 survey, infographics were reportedly the most…
Starbucks Changes the Game in Customer Retention
Do you remember this fascinating news? In 2006, Starbucks won a legal battle against a Chinese coffee shop chain, Shanghai Xingbake Cafe for trademark infringement. Xingbake means Starbucks in Chinese. What does winning mean for an American brand in Beijing? Yes, a golden nod from Beijing, isn’t it? That Starbucks coffee is a welcome change…
Fundamentals of Sales Funnel Mastery
This is a step-by-step guide to creating a sales funnel. If you want to know more why marketers use sales funnels, read this first – Understanding the Rationale Behind the Sales Funnel System. Step 1: Seize Control of the Purchasing Process The key to maximizing profits in Internet marketing lies in owning digital products and…
Web Design Evolved To Empower User Experience
Since the early days of the World Wide Web, web design has undergone a remarkable evolution, driven by technological advancements and changing user preferences. Back then, very few companies were capable of providing web development services to SMEs and there were hardly a market for it in the early 90’s. In the Philippines, website development…
Understanding the Rationale Behind the Sales Funnel System
The concept of sales funnels is frequently discussed yet most marketers are still not utilizing an effective system to make it work. For one good reason, it isn’t that easy when not using templates. There’s a number of technical aspects to it during implementation. Marketers today are being challenged to be tech savvy as well…
The Role of Visuals in Digital Marketing
Out of 5,000 digital materials, including websites, articles, and media posts, the results showed that visuals are used in a wide variety of digital platforms, and that they are essential assets to communicate information and engage audiences. According to Venggage, over 50% of marketers used visuals based on 2021 survey. They used visuals in over…
What’s the fuss about social media?
Too much fuss to ignore, if you ask me. Did you know that according to the team over at Kepios, there is a whopping figure of 5.04 billion people on social media worldwide as of January 2024? That’s like 62.3% of the entire global population – crazy, right? In the past year alone, 266 million…