I find it amusing to think that a public relations officer pitching for media coverage is like pitching for software sales. Why buy software if you don’t believe it’s going to change the world? In today’s world of public relations, knowing how to pitch ideas is very important. With so many pitches flying around, how…
This is an exciting time for all humans, unless living under a rock. Even if one decides not to participate in society, he is still benefiting from some form of artificial intelligence simply by using a smartphone and its apps. The Internet Marketing industry is currently utilizing AI technology in various ways such as newsletter…
Artificial Intelligence (AI) is revolutionizing Software as a Service (SaaS) platforms, offering numerous benefits that empower businesses to enhance their services and improve user experiences. Here are some key advantages of integrating AI technology into SaaS: AI technology allows SaaS providers to deliver users more personalized and intuitive experiences. By analyzing user behavior and preferences,…
Do you remember this fascinating news? In 2006, Starbucks won a legal battle against a Chinese coffee shop chain, Shanghai Xingbake Cafe for trademark infringement. Xingbake means Starbucks in Chinese. What does winning mean for an American brand in Beijing? Yes, a golden nod from Beijing, isn’t it? That Starbucks coffee is a welcome change…
I am writing today without any clear direction on where this would go. I am thinking that if I put this under the Personal Journal category, maybe the audience would be more forgiving for the lack of essence. My dear friend passed away without any opportunity to say goodbye. I don’t even know the exact…
China’s reputation for lax enforcement of intellectual property laws has long been a concern for companies around the world, particularly those in the tech industry. Microsoft, a global powerhouse in software, has faced challenges in China due to rampant piracy of its products. This issue has not only impacted Microsoft but also other industries such…
Research studies compiled by Nova Medicine and Health showed that “the presence of visual elements in addition to the verbal ones allowed students with attention difficulties to perform close to those of the students without difficulties. Children with ADHD need visual aids for a variety of reasons. 1. To help them stay focused. Visual aids…
The concept of sales funnels is frequently discussed yet most marketers are still not utilizing an effective system to make it work. For one good reason, it isn’t that easy when not using templates. There’s a number of technical aspects to it during implementation. Marketers today are being challenged to be tech savvy as well…
Out of 5,000 digital materials, including websites, articles, and media posts, the results showed that visuals are used in a wide variety of digital platforms, and that they are essential assets to communicate information and engage audiences. According to Venggage, over 50% of marketers used visuals based on 2021 survey. They used visuals in over…
